Millennials’ Ferocious but Fragile Appetite for Viral Stores

Millennials’ Ferocious but Fragile Appetite for Viral Stores

SHANGHAI — If you’re planning a short trip to the world’s most populous city, you’ll likely include attractions like the Pearl Tower, the Bund, and Jing’an Temple in your itinerary. If you happen to be young and tuned into social media, you’ll have one more…

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